Overview of MediaCom Limited – Bangladeshi Marketing Communication Firm

Posted in: Miscellaneous Jun, 16 2011 | Comments

Mediacom Limited (MCL) is a Bangladeshi advertising agency that specializes in developing and preparing plans, advertisements and other promotional tools. MCL also arrange or contract for the purchase of advertising space and time in various media. MCL employs specialists in applying the complex art and science of advertising to business problems. They include administrators and other business people, writers, artists, market and media analysts, researchers or other specialists. Mediacom’s infrastructure has all the components that a full operating organization should have:
• Accounts planning
• Accounts management
• Strategic planning
• Creative media production
• Administration
• Finance

They have day-to-day contact with outside professional suppliers who illustrate advertisements, take photographs, set type, retouch art, shoot commercials and record sound – all these are required to produce quality promotional campaigns.

They keep abreast of latest advance technology, the most recent changes in prices and the most current production problems. The agency provides yet another service to the client by arranging a contract for the purchase of broadcast time and magazine or newspaper space.

Mediacom Limited at a Glance:

Identity: Mediacom Limited (MCL)

Incorporation Status: Private Limited Company

Address: Rupayan Centre (10th floor), 72 Mohakhali C.A, Dhaka-1212, Bangladesh

Telephone: +880-2-8861521-9

E-mal: mediacom@mediacombd.com

Year of Establishment: Year 1997

Full Functioning Agency: Year 2000

Agency Type: Advertising Agency

Areas of Work:

• Brand Consultancy
• Marketing Communication
• Social Communication
• Media Planning, placement, monitoring
• Public Relations
• Audiovisual and Print Productions
• Event Management

Vision of Mediacom Limited (MCL): Mediacom aspires in attaining Championship in terms of excellence in quality of service they provide as well as continuous support to their clients.

Mission: The mission of Mediacom Ltd. is to fulfill their client’s satisfaction to the maximum level and obtain utmost equity for the clients through proficient promotional campaigns thus building a legendary reputation and image of quality service. Mediacom endeavors to build and sustain long term relationships with clients, suppliers and all other useful sources. They also maintain a non-discriminatory, congenial and progressive work environment.

Values: Mediacom positions itself as a partner with its clients; a partnership that is build on trust and reliability. Mediacom also likes to entitle itself the persuasion partner for their clients.

Experience: It has been nearly 12 years from the organization of Mediacom which simply shows how experienced it is in this area. Mediacom had gained a huge success in Bangladeshi market mostly because of the experienced personnel. The experience of the personnel contributes a lot as they are involved in brand development to the trade marketing of consumer goods. This personnel are always concerned about their clients.

Services Offered:
Mediacom offers a huge number of services to its clients starting from brand consultancy to all other promotional activities. The areas of services that they offer are:
• Brand Consultancy
• Marketing Communication
• Social Communication

• Media
Planning: Electronic, print, outdoor
Placement: Electronic, print, outdoor
Monitoring: Electronic, print only
• Public Relation
• Audiovisual & Print Production
• Event Management

Brand Positioning: Under this service, we provide strategic services that include consumer study, marketing planning, brand positioning or repositioning, communication planning, and message development

Audiovisual & Print Production: In addition to its sister concerns namely Maasranga Productions Limited for audiovisual production and Barnali Printers for prints and packaging, Mediacom maintains close and effective rapport with all the leading audiovisual and print production houses, to ensure timely delivery of quality production.

Public Relations: Mediacom takes special pride in its ability to provide extensive coverage of events in the local newspapers and electronic media. Mediacom also handles the responsibility of organizing press meetings, press conferences and releasing press notes for all its clients.
Mediacom is one of the stakeholders in the leading private satellite television channel. In addition, Mediacom shares wonderful professional and personal relationship at all levels including the shareholder levels including the shareholder level with all the media houses in the country.

Marketing Communication: The strategic planning team do not step do not step into each and every case. Simple and straightforward cases are solved jointly by the client service and creative team.

Social Communication: This is the latest wing of Mediacom, aimed at catering to the increasing need of behaviors-changing communication through message marketing. Although Mediacom handled a number of such campaigns as sporadic activities, now it has a dedicated team with comprehensive capabilities

The Event Management: From product launching to contract signing ceremonies, to press conferences to plant tours or any type of event or non-traditional promotions, the experienced and dedicated team along with a support team provides complete worry-free event management that meets the clients’ end promotion objectives.
With their never-say-die attitude, the event management team members have moved the standards in the local event management scene a few notches higher.

Client List of Mediacom

• Square Toiletries Limited (Corporate and consumer toiletries under the brand name of Meril, Chaka, Shakti, Jui, Xpel, Saaf, Kool, Senora, Chamak, Spring, etc)
• Square Consumer Products Limited (Corporate and consumer products under the brand name of Ruchi and Radhuni)
• Square Hospitals Limited (Corporate and healthcare services)
• Social Marketing Company (SMC)
• Bangladesh Centre for Communication Programmes (BCCP)
• Bangladesh Rural Advancement Committee (BRAC)
• South Asia Partnership Bangladesh (SAP-Bangladesh)
• Best Aviation Limited (Corporate and airline services under the brand Best Air)
• Dhaka Bank Limited (Corporate and banking services)
• Electro Mart Limited (Electronics and home appliances under the brand name of Konka, Gree, Haiko, Khind, Lifan and Mistral)
• International Television Channel Limited (NTV satellite television channel)
• Pacific Telecom Limited (Mobile telephone under the brand name of City Cell)
• Pioneer Insurance Limited
• SB Tel limited (Symphony Mobile)

আর্টিকেলটি ভাল লাগলে লাইক করুন, শেয়ার করুন। কমেন্ট করে আপনার মতামত জানান।


  1. […] Overview of MediaCom Ltd – Bangladeshi Marketing … […]